Get 10 PR Insider Tips for Coaches

I help coaches & consultants get featured in prestigious magazines and podcast shows so they get SEEN, HEARD and HIGHLY PAID.

Are you ready to reach new clients without wasting time on social media or paying for ads and agencies?

WHO AM I?

Hello ambitious human

I’m Simone Sauter!

Certified PR Consultant with 20+ years experience in the media and PR world, Visibility Strategist, Storyteller, Publicity Rockstar™, bestselling author, wife, mother to two tiny humans and a huge fan of rock and heavy metal music 🤘

In 2014 I launched my first business in the relationship coaching niche. I was new to business and followed the advice of all the online marketing gurus and “did all the things” – and I ended up being exhausted and frustrated.

Here’s what
happened

In 2012, my ex-partner left me after a 10-year relationship, completely out of the blue. And even worse, he ‘replaced’ me within only four weeks and moved on with his life (yes, really!).

I was devastated, and it took me a good two years to get back on my feet.

The pain shaped me; it helped me to find out who I really am and what I really want for my life.

But my path was rocky and exhausting, and when I looked back on it, I knew I could have reached this point faster had someone guided and supported me.

That was my number one reason for starting my first business as a Breakup and Divorce Coach.

It was my mission to let women whose partners left (and often ‘replaced’) them know they’re good enough and that there was a way out of the pain and hopelessness they were feeling.

Back in 2014, at the beginning of my entrepreneurial journey, I followed all the marketing gurus’ advice and “did all the things” (i.e. social media, blogging, podcasting, newsletter marketing, webinars, summits, FB ads, etc.) – I ended up exhausted and frustrated because I wasn’t able to reach the women I was supposed to reach and make the impact I so badly wanted to make.

So, I turned back to my core career essence, which is journalism and PR. I decided to leverage the reach, impact and reputation of the media and podcasters for my business growth.

And it was the best decision I ever made!

Here’s what I achieved:

  • I got featured in media outlets like Cosmopolitan, Instyle and Closer, along with countless huge national women’s magazines and websites with millions of readers. Click here, if you want to see examples.
  • I shared my story with numerous podcasts and TV shows.
  • I built a blog with 100.000+ monthly (organic!) readers.
  • I got a book deal with a huge publishing house and wrote a bestselling book.

Because of all this, I received countless emails and blog comments thanking me for my work. My programs always sold out, and most of the time, I was fully booked.

I made the money I desired AND a world-changing impact at the same time.

This is what I want for you too.

This is why I want to help you get media attention. It is the easiest, fastest and least expensive way to share your message with the world.

Are you ready? Awesome!

Getting featured in the media and on podcast shows is NOT optional if you want to grow a highly-profitable coaching + consulting business!

Many coaches and consultants think that media and podcast coverage is a nice gimmick that they will work on ‘somewhere down the road of entrepreneurship’.

Let me tell you one thing

The coaching market is VERY crowded. It became more crowded during Covid as people had to make career shifts, and it will grow even more. It’s estimated that the coaching market is a $20 billion USD industry by 2022.

What does that mean for you?

You need to stand out in the sea of competition.

You need to cut through the noise and become visible to your ideal client.

You need to build authority, trust and credibility to be able not only to stay in the market, but to run a highly profitable business!

Media and podcast features can do all of that at once!

I have created an easy to follow step-by-step process. The beauty about my approach is that following my Publicity Rockstar™ Method, my clients get all they need to build an impactful and profitable brand: Visibility, Authority, Credibility and Trust.

Don't buy into that one limiting belief...

I talk to so many coaches and consultants who think they aren’t ready to get media and podcast coverage yet. Please know, even if you started your business yesterday, you are able to land amazing features! Why? Because the media doesn’t look for the most experienced coaches and consultants, they look for those who add the most value to their audience. So let’s get started today!

More official facts about me



  • Before my entrepreneurial journey I worked as a journalist and later on as a PR manager for several Fortune 500 companies.


  • I hold a master’s degree in Journalism & Public Relations (University of Bamberg, Germany, 2002-2007)


  • I am a certified PR Consultant from the German Press Academy Berlin (2008)


  • I am a certified Hypnosis Master Practitioner of the American Board of Hypnotherapy (2019)


  • I am a certified NLP Master Practitioner (2019)


  • I am a certified EAIC Coach (European Association for Integrative Coaching) (2020)


  • In 2008, I published my first book with a publishing house: IPTV – The change in television. The way media companies handle innovation. It was the first German book on that topic back then. And yes – media, innovation, change and tech were always points of major interest for me.


  • My bestselling book, Heal Your Broken Heart. A Step-By-Step Guide For Turing Heartache Into Happiness, was published in 2018.

Random facts
about me



  • In case you’re wondering: Today I am married to a lovely, kind and very patient man, and I am a mom to a wonderful daughter and an amazing son.


  • I am a vegetarian.


  • I love rock and heavy-metal music (esp. Rammstein, been to 10+ of their concerts).


  • I love love love systems and innovative software that optimises processes and increases productivity (probably the German genes in me).


  • I am a certified NLP Master Practitioner (2019)


  • I suffer from Misophonia, a disorder that means I have a hatred of sounds like eating, chewing, loud breathing, or even repeated pen-clicking (yes, the struggle is real 😣)!


  • In 2008, I published my first book with a publishing house: IPTV – The change in television. The way media companies handle innovation. It was the first German book on that topic back then. And yes – media, innovation, change and tech were always points of major interest for me.


  • When I was 14 years old, I went to a boarding school at a monastery for six months, and my teachers were nuns.


  • I grew up in Germany, have previously lived in Ireland and Australia, was a digital nomad for three years (mostly located between Asia and South America), and settled in The Netherlands in 2017.

10 Insider Tips to Get Publicity For Your Coaching + Consulting Business

In this 18-page ebook I share with you what the PR industry doesn’t want you to know. There’s tons of tips on what and how to pitch yourself to the media and to podcast shows, as a coach and consultant. If you want to get the insider knowledge I gained from working in the media and PR world for more than 20+ years, grab your copy today!

Join me in a Discovery Call

Schedule a call today to explore your publicity opportunities and learn how to get featured in top-tier media outlets and on podcast shows.