Frequently Asked Questions.
How Do I Know That I’m Ready to Get Featured in the Media/ on Podcasts?
If you are a coach or consultant who serves clients and has a mission, a story, a message, knowledge and/or services that the world needs to hear about, you are ready to pitch yourself to the media and podcast hosts.
The media needs you just as much as you need the media; keep that in mind. Some journalists have to create up to 10 stories per day (!), they need fresh content, a lot of it. And you have it!
Isn’t Publicity Something for Established Business Owners?
Not only! I talk to so many coaches and consultants who think they aren’t ready to get media and podcast coverage yet. Please know, even if you started your business yesterday, you are able to land amazing features! Why? Because the media doesn’t look for the most experienced coaches and consultants, they look for those who add the most value to their audience.
You see, the coaching market is VERY crowded. It became more crowded during Covid as people had to make career shifts, and it will grow even more. It’s estimated that the coaching market is a $20 billion USD industry by 2022.
What does that mean for you?
- You need to stand out in the sea of competition.
- You need to cut through the noise and become visible to your ideal client.
- You need to build authority, trust and credibility to be able not only to stay in the market, but to run a highly profitable business!
Media and podcast features can do all of that at once!
What Are the Benefits of Being Featured in the Media and on Podcast Shows?
In a nutshell, it gives you everything that you need to build a profitable business: visibility, authority, credibility and trust.
Here’s a simple formula:
AUTHORITY attracts attention + CREDIBILITY closes clients = PUBLICITY propels profitability
Your ideal needs to trust you. Trust is one of the most important factors in their buying decision, especially as a coach and consultant, because ‘you are the product’ they buy. By seeing you in the media and on podcast shows in their subconscious you are a trustworthy expert because you are endorsed by the endorsed, so to say.
A bit more tangible, that means:
- You become a well-known expert.
- You stand out in the sea of competition.
- You close more sales and make more money.
- And: You get more opportunities such as e.g.
- speaking opportunities (hello TEDx!)
- book deals (hello bestselling author!)
- partnerships (hello additional income stream!)
What If I Feel Uncomfortable Putting Myself Out There and Being in the Spotlight?
That’s the case for most of my clients, but that’s why I’m here. I help you build the confidence that you need.
I'm Not a Well-Known Expert in My Field.
I Know I'm Meant for More, But I'm Not Sure How to Tell My Story.
I Have Just Started My Business, Does It Make Sense to Pitch the Media and Podcast Hosts?
Yes, absolutely! The media and podcast hosts don’t look for the most experienced coach or consultant, but for the ones that are most relevant and offer the most value.
I built a very successful business myself, solely by utilizing the power of the media and podcasters. I was featured in media outlets like Cosmopolitan, Instyle and Closer, along with countless huge national women’s magazines and websites with millions of readers. I shared my story on countless podcasts and TV shows, built a blog with 100.000+ monthly organic readers, scored a book deal with a huge German publishing house and wrote a bestselling book. And you can do this too!
I Have Already Tried to Pitch the Media and Postcasts, But It Didn’t Work. Why Would It Now?
What If I've Already Been Featured in the Media?
That’s awesome! If you’ve been featured in the media once or twice, it’s a great sign that your story and message are interesting to journalists. However, if you’re not getting featured on a regular basis, you have no idea why you got featured, or you have no clear strategy behind your publicity work, we should talk! Please book a call.
How Much Time Do I Need to Invest?
To work with me, you need to be willing to invest time, energy and money into developing yourself and your business in order to accelerate your business and personal growth.
That being said, once you’re up and running with your customized strategy, your efforts to get regular media attention will cost you around two to three hours per week. Like with everything: the more you invest, the more you get out of it.
What’s My Financial Investment?
Whilst I can share with you that my Publicity Rockstar™ VIP Days and my Publicity Rockstar™ Coaching both are four-figure investments, the more important questions you need to ask yourself are:
- What is it costing me not to stand out from my competition?
- What is it costing me to waste time on social media trying to find clients?
- What is it costing me to try making ads work for my business?
- What is it costing me to be invisible to my ideal client?
I understand that investing in your business can be scary at times but not doing it is costing you more, I promise.
Do You Make Me Buy Expensive Tools, Software or Media Contacts?
Nope, all I teach is possible to achieve without any software. Sometimes we will recommend software to leverage your time, but we share both free and paid options. The free option is always of a good quality.
I will provide you with all the media contacts that you need.
I Live In [Fill In Your Country] - Do You Have Media Contacts Here?
I have access to an international journalist database, which means I can provide you with the contact details of journalists in any country. I’ll teach you how to build relationships with journalists so you’re set up for long-term success and never need to rely on a PR agency (just to lose all the relationships once you leave the agency).
Do I Need Any PR Experience to Make This Work?
Absolutely not! I give and teach you everything you need to successfully pitch the media and podcast hosts.
Isn’t It Better to Hire a Publicist or a PR Agency to Do My PR?
First of all, you can reach out to the media and podcast hosts yourself! And that’s what they prefer!
Secondly, no one knows your business and your story as well as you do, and no one can pitch it like you can.
And thirdly, if you want a really good publicist or agency (someone who gets you relevant media coverage), it will cost you around €5.000 to €15.000 per month! And even then, you’re not their only client, which means they have to split their attention and time.
Plus: You’ll be dependent on them because they own the most important asset of PR – the contacts and relationships!
I’ll teach you to become your own publicist so you can use this lifetime skill and never need to rely on a publicist or PR agency.
Why Should I Focus On Getting Featured in the Media and on Podcast Shows When I Can Buy Advertising?
First off, publicity is FREE, advertising is EXPENSIVE.
According to Gary Vaynerchuk, a Facebook ad that costs $4 today will cost approx. $80 in around five years time, due to increasing demand. That will make it almost impossible for (most) small business owners to compete with the global player who can afford these prices. So it’s a good idea to be prepared with a publicity strategy, even if you can afford to advertise today.
Advertising is what you say about yourself, and we can all see through to its core purpose – selling your product or service.
PR, however, is what other people say about you. This third-party endorsement builds trust, credibility and authority – and that shouldn’t be underestimated for building a wildly profitable coaching and consulting business
Join me in a Discovery Call
Schedule a call today to explore your publicity opportunities and learn how to get featured in top-tier media outlets and on podcast shows.